Rooted in insight
Designed for impact.
Hi there, I'm Sunny
a Product Designer who specialises in evidence-based UX, system thinking, and designing complex enterprise tools that deliver measurable impact.
Where I’ve Made an Impact
Design case studies
The thinking, strategy, collaboration and the real outcomes.
From Red Status to
Business-Critical MVP
Led the redesign of a cloud-native B2B SaaS tool at Coles, transforming an over-budget, misaligned project into a scalable MVP that improved forecasting and promotional planning.
50%
Low-ROI promotions removed
+Visibility & Recovery
Unlocked store-level insight and delivered MVP after 18months off track
Profit
Smarter activations, stronger margins
Scaling UX for America’s Largest Packaging Network
Redesigned Packform’s B2B platform—connecting suppliers, dealers, and customers through a smarter interface aligned with the new brand identity.
3 user types
Supplier, Dealer, and Customer workflows redesigned from the ground up
Smart Procurement
Introduced tiered pricing, margin auto-calculation, and supplier comparison tools
Self-Serve Onboarding
Created first-ever supplier onboarding, dashboard, and profile system
Turning Travel Habits into Investment Opportunities
Designed a one-stop platform that links currency savings and travel behaviour to long-term investment engagement.
180
Key findings from researchKey findings from researchKey findings from research
Complete Solution
From budgeting to post-travel investment
Elite Collaboration
Fintech platform in partnership with NH bank and KAIST—South Korea’s premier financial group and world-renowned tech university
Adding Dimension to the VR Tennis Experience
At the Australian Open 2025, I project-managed the delivery of Infosys’ VR AI Stadium — a 360° generative AI tennis game where fans could change worlds with a voice command. From Mario lands to sci-fi arenas, I coordinated cross-functional teams and timelines to launch this immersive experience on schedule.
Real-time Play
Interactive tennis game with your favourite player in VR spaces
360° Worlds
Voice-triggered, Gen AI–generated environments
12,000+
Walk-In Fan engagements at Infosys Fan Zone
